Explain the band : “With home video software & equipment being so readily available and easy to use these days we thought we'd ask you to let your imagination run riot and come up with something that is different and daring and visual. The only criteria is that the video must run to 3:35 long, the length of the radio edit version of the song. If you prefer to make the film to audio then you can buy and download 'Keep It In The Family (radio edit)' from iTunes for 79p - www.apple.com/uk/itunes/store. And if you win then we promise we'll give you your money back! The content is up to you and your imagination but it must be something that could possibly be played on TV. The video doesn't have to feature the band, it can be anything you like. We are not looking for a conventional music video. We will feature the video on this website, on our Myspace page, and on Youtube, and any other place that would be willing to show it … For any of you harbouring dreams of making a music video this is your opportunity.”